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Nutrifo

Meal Delivery Business Logistics

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Hi, guys I am a nutritionist, I would like to start a business that makes healthy food for different diets (vegan, vegetarian, meat-based) and deliver it to my clients. Basically people sign up for a subscription and say how often they want food delivered (and what type).

I have a supplier, I have the equipment and kitchen facility and a chef preparing the food, my problem is how do I get it from my kitchen to the customer in a cost effective manner? I project about 50 meals a day, three days a week (and to double that in future both in meals and days), all over the Cape, however as I am a small business I do not want to formally employ a driver and would prefer to outsource the delivery.

What is my best option?

Thanks in advance.

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Are you going to make prepared meals which will be more time sensitive (unless its reheatable food) or will it be those meal kits where there is just enough ingredients to complete the accompanying recipe (where you have to keep fresh the ingredients cool as well)? 


Specialist in failure.

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27 minutes ago, Mesa Verde said:

Are you going to make prepared meals which will be more time sensitive (unless its reheatable food) or will it be those meal kits where there is just enough ingredients to complete the accompanying recipe (where you have to keep fresh the ingredients cool as well)? 

Sorry I wasn't clearer, yes they are meal kits that still has to be prepared. I haven't figured out how I will preserve them in transit yet but local competitors use ice packs.

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2 hours ago, Nutrifo said:

Sorry I wasn't clearer, yes they are meal kits that still has to be prepared. I haven't figured out how I will preserve them in transit yet but local competitors use ice packs.

I think firstly you need to establish what a complete kit will measure and weigh with all packaging (and also what the packaging will cost).

Then you look at:
What is your cost price (including packaging).
What is your selling price.
Is that selling price including or excluding delivery?

If included in price, before you start to get quotes, you need to know how much of the nett profit you can spend on delivery? (If you are not willing to share anything then you have to add the delivery fee on top of the selling price).

Regardless of whether delivery is included in price or not I think traditional couriers will be too expensive, those ice packs will add significant weight coupled with the expense of the ice packs may makes this business's logistics cost prohibitive unless you can maybe find these new on demand platforms or a reliable private person with a vehicle to hire as a freelancer.


Specialist in failure.

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28 minutes ago, Mesa Verde said:

Regardless of whether delivery is included in price or not I think traditional couriers will be too expensive, those ice packs will add significant weight coupled with the expense of the ice packs may makes this business's logistics cost prohibitive unless you can maybe find these new on demand platforms or a reliable private person with a vehicle to hire as a freelancer.

That is just the thing I know that couriers will cost too much and how hard will it be to find a reliable private driver with vehicle?

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"Meal prep" businesses are big in the US, although its more the prepared "Dial-A-Chef" style meals than meal kits.


“One of the great mistakes is to judge policies and programs by their intentions rather than their results.” - Milton Friedman

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